Directional Signage Guidelines
Responsible University Officer:
Bethel University Guidelines for Posting Directional Signage on Campus
Many guests who are not familiar with Bethel’s parking lots or buildings visit our campus for conferences, meetings, and other events. For Bethel‐sponsored events, it is the responsibility of the event owners to provide directions or directional signage for their off‐campus guests so they do not get lost. For rental events, it is the responsibility of Conference Services to provide this. Providing adequate, clear directions or directional signage is essential in setting a welcoming tone and preventing anxiety and frustration. In some cases, specific directions can be communicated over the phone , mail or email. A helpful reference for guests is the Maps & Directions link at the bottom of the Bethel home page or its print version (the Bethel Campus Guide); these resources include maps and driving directions. In other cases, especially for large groups of guests, it is necessary to provide exterior and/or interior directional signage once guests arrive on campus.
Exterior directional signs can be posted in kiosks along Bethel Drive to direct guests to the appropriate parking lot. To request exterior signs for an event, conference, or meeting, print and complete the Exterior Sign Request Form and send it to Event Services at least one week before the event. A budget number is required to cover the cost of printing these 19 x 31” signs. Exterior signs are recommended for large groups (>50) of off‐campus guests who are not familiar with the campus. Interior directional signs can be posted in hallways to guide guests to a particular campus venue once they have stepped inside a campus building. Directional signs do not follow the same policy guidelines as posters that advertise events or programs . Signs that advertise an event or program can only be posted in certain approved locations; directional signs need to be posted along the walking route to a particular venue.
Bethel guidelines for posting interior directional signs.
• Directional signs must be computer generated and printed on 8½ x 11” paper. They can not be handwritten.
• All signs must be stamped, dated, and approved before they can be posted. Event Services, CAS Student Life, CAS Admissions, CAS Academic Affairs, the CAPS/GS Office, and Seminary Student Life have stamps and approval rights. Bring your signs to one of these offices for approval before posting. Posted signs that are not stamped will be taken down.
• Directional signs are to be posted for the shortest length of time required. In other words, they should be posted the day before or the day of the event. The event owner is responsible for removing the signs immediately after the event or on the following day at the latest.
• Similarly, event owners should use the fewest number of signs required to clearly direct their guests to the venue. Signs are needed at turns, stairs/elevators, hallway junctures, and periodically along long, straight routes.
• In determining the walking route, event owners should consider the needs of guests who may prefer or require an elevator route.
• Signs cannot be posted on these surfaces: white art walls in Brushaber Commons, donor walls, railings, or floors.